(1938). In this
book, he described the methods and results of systematic research that demonstrated
the key points of what was later to become known as radical behaviorism:
Stimulus-response relationships, or reflexes, include only a narrow
range of behavior; classical, or Pavlovian, conditioning could not account
for the development of new behavior or the complexity of human behavior;
behavior does show lawful relationships with the environment; the consequences
immediately following a behavior determine the future strength of
that behavior; new behavior can be acquired by the process of shaping
(from existing behavior, elemental forms can be strengthened by consequences
which follow the step-by-step approximations until the new behavior
is present); once acquired, behavior is maintained by a particular arrangement
of environmental consequences; and certain events are present
when a behavior is strengthened. Often, one of those antecedent events is,
by design, especially correlated with the behavior and the consequence that
makes that behavior stronger in the future. At a later time, the presence of
that antecedent event by itself will make the behavior more likely to occur.
Skinner named the process that he used to investigate these behaviorenvironment
relationships operant conditioning. He called the behavior in
this process operant behavior because it operates or acts on the environment.
In operating, or acting, on the environment, the behavior produces
consequences, or changes, in the environment. Consequences in turn affect
the behavior for the future. Skinner was able to detect this relationship between
present consequences to the behavior and their later effect on behavior
by the method that he used for his research. This method, used initially
with rats and later with pigeons, allowed him to observe and measure the behavior
of interest continuously and over long periods of time. Not only was
the behavior observed at the time that the consequence to it occurred, but it
was also observed continuously subsequent to the consequence.
Skinner observed two effects of consequences on the future strength of
behavior. Some consequences resulted in stronger behavior (reinforced the
behavior), while other consequences resulted in weaker behavior (punished
the behavior). For Skinner and his followers, the consequent events to
behavior that serve as reinforcers or punishers are defined only in terms of
their effects on the future strength of some behavior. Events or things in
themselves are not reinforcers or punishers. For example, a harsh command
to a learner in the classroom (“Sit down and get to work!”) is assumed
by many teachers to “punish” wandering around the room and inattentive
ness to seatwork. In countless instances, however, the teacher’s consequence
serves only to strengthen or maintain the learner’s wandering and inattentiveness.
In this case, the teacher’s remarks function as a reinforcer, irrespective
of what the teacher believes.
Skinner also showed that once a behavior had been acquired and was
maintained, the occurrence of the behavior could be made more or less
probable by the presentation or removal of events that preceded the behavior.
These antecedent events—for example, the ringing of a telephone—
have been reliably present when one picks up the telephone and says
“Hello.” If one picks up the telephone and says “Hello” when the telephone
has not rung, the voice of another person responding to the greeting is extremely
unlikely. The term for this process is “stimulus control,” defined as
the effect that events preceding a behavior can have on the likelihood of
that behavior occurring. Stimulus control comes about because of the presence
of particular events when a behavior is reinforced.
ness to seatwork. In countless instances, however, the teacher’s consequence
serves only to strengthen or maintain the learner’s wandering and inattentiveness.
In this case, the teacher’s remarks function as a reinforcer, irrespective
of what the teacher believes.
Skinner also showed that once a behavior had been acquired and was
maintained, the occurrence of the behavior could be made more or less
probable by the presentation or removal of events that preceded the behavior.
These antecedent events—for example, the ringing of a telephone—
have been reliably present when one picks up the telephone and says
“Hello.” If one picks up the telephone and says “Hello” when the telephone
has not rung, the voice of another person responding to the greeting is extremely
unlikely. The term for this process is “stimulus control,” defined as
the effect that events preceding a behavior can have on the likelihood of
that behavior occurring. Stimulus control comes about because of the presence
of particular events when a behavior is reinforced.