THE CAP2 PROMISE

THE CAP2 PROMISE
Using the idea of personality type can mean tangible benefits for
leaders of organizations. The analytical method described in the
pages that follow is a tool for aligning your company’s short-term
operations with its long-term aspirations and values. (See Figure
2.5.) CAP2 is about being yourself on purpose—that is, making
informed choices about personnel and behavior in order to
achieve internal consistency. It’s about establishing an in-themoment
decision-making framework. CAP2 can help you show
up more like yourself every day and project your unity and selfconfidence
to the world outside.We believe that when you’re true
to yourself, you become irresistibly attractive to your ideal customers
and prospective employees.